In short
Our client has a product that appeals to a younger demographic. We made a social video just for them.
Full Story
The Mitsubishi Lancer is a vehicle that begs to be driven like you stole it! But our client would rather you buy it. After looking at customer data we made the decision to do a hard push to reach a younger demographic (18-30). We chose to utilize Facebook and Instagram as the delivery platforms. For the creative we went with a traditional walk around and close up vanity shots of the showroom vehicle but with a twist in the voice over! Take a listen. It garnered a large amount of local social buzz within the desired demographic and we saw an increase in web traffic.