In short
Our client was launching a new route to a new airport in Waimea on the Big Island.
Full Story
We had just finished helping with the rebranding of the airlines which led to the growth of overall passengers flown per month. This allowed the airlines to expand it's service to other airports. This was a spot we made to promote the opening of the Waimea-Kohala route. We chose television as the main distribution platform and supported it with text to win contests on social media platforms. The client saw an immediate increase in booking traffic for the new route. Other videos for our client can be found HERE